What is off brand meme?

Off brand memes are memes that are not popular or mainstream, and therefore lack the same level of recognition and appeal as well-known memes. These memes often use lesser-known or low-quality images and are typically created by users who are not as skilled at creating memes. They might not be as funny, creative, or effective as popular memes, but they can still be entertaining if done well. Off brand memes are usually circulated on social media platforms and forums where they can gain traction among niche communities. Some people prefer off brand memes because they offer a different perspective or sense of humor than mainstream memes.